How to do successful digital marketing in 15 easy steps
The digital marketing game is constantly changing, and the stakes are higher than ever. In today’s world, businesses cannot afford to ignore digital marketing. But with limited resources and knowledge, it can be overwhelming to know where to start. That’s why we’ve put together this guide to help you do your digital marketing effectively and succeed in it.
First, let’s understand what is digital marketing and why it is important. Digital marketing is the art and science of promoting your brand, product, and service through various digital channels such as search engines, social media platforms, email, and mobile apps. A well-executed digital marketing strategy can help you reach your target audience, increase brand awareness, drive traffic to your website, and ultimately boost sales.
One example of a business that has seen success with its digital marketing efforts is Glossier, a beauty brand that started as an online-only store. With a robust social media presence and a focus on user-generated content, Glossier created a loyal following and generated buzz around its products.
In this article, we’ll cover some creative and comprehensive strategies for doing digital marketing with real-world examples and relevant data.
Whether you are just starting afresh or looking to take your digital marketing efforts to the next level, this 15 steps guide will provide valuable insights and actionable advice to help you succeed in the competitive digital marketing world.
Goals and objectives are the backbones of any digital marketing campaign. They help businesses set clear expectations and measure their progress over time.
A goal is a broad, overarching statement that defines what any business wants to achieve through ongoing digital marketing efforts.
On the other hand, objectives are specific, measurable, and time-bound targets that contribute to achieving the overall goal through digital marketing.
When defining goals and objectives for digital marketing, businesses need to be specific about what they want to achieve. For example, your digital marketing goal could be to increase website traffic, while an objective would be to increase website traffic by 30% within the next six months.
Defining goals and objectives in digital marketing is crucial for businesses for these reasons:
Data from HubSpot’s State of Marketing Report shows that businesses with a clearly defined marketing strategy are 313% more likely to report success than those without one.
One example of a business that has successfully defined its digital marketing goals and objectives is Coca-Cola. In 2016, the company launched its “Taste the Feeling” campaign to create an emotional connection with consumers and reinforce Coca-Cola’s position as a beverage that brings people together.
The campaign included TV ads, social media content, and experiential marketing events. By defining its objectives and tracking its progress, Coca-Cola achieved a 2.5% increase in global sales volume that year.
Thus, defining goals and objectives is crucial for a successful digital marketing campaign. It helps businesses stay focused, measure their progress, and tailor their marketing messages to resonate with their target audience.
Identifying your target audience is about defining the characteristics of your ideal customer for your product or service.
These characteristics may include demographic information, such as age, gender, and location, as well as psychographic information, such as interests, values, and behavior.
Businesses can use various methods to identify their target audience, such as analyzing customer data, conducting market research, and creating buyer personas.
Identifying your target audience is essential in digital marketing for several reasons listed below:
Creating detailed buyer personas is an essential aspect of digital marketing. A buyer persona is a fictional representation of your ideal customer based on your target audience.
By creating detailed buyer personas, you can better understand your customers’ needs, preferences, behavior, etc., and tailor your marketing efforts to meet those.
Here is how you create detailed buyer personas for your brand:
As the digital landscape is evolving rapidly, investing in paid advertising channels will become increasingly important in driving business success.
Retargeting ads, also known as remarketing ads, can help businesses to re-engage users who have previously interacted with their website or products and increase the likelihood of conversion.
According to a study, “retargeted visitors are 70% more likely to convert on a website to those who are not targeted for the second time.”
Retargeting ads work by placing a cookie on the user’s browser, which allows the ad network to display ads to the user as they browse the web. There are several types of retargeting ads that businesses can utilize, including:
Businesses should consider the following best practices to maximize the effectiveness of retargeting ads:
Video marketing is a powerful tool that allows businesses to engage with their audience more visually and dynamically through video content to promote products, services, or brands.
According to a study by Wyzowl, 84% of consumers say that they get convinced to buy a product or service after watching a brand’s video. In addition, video content tends to perform better on social media platforms, with video posts on Facebook receiving 59% more engagement than other post types.
Video marketing has become increasingly popular in recent years. For example, Blendtec’s “Will It Blend?” series of videos features the blender pulverizing a variety of objects, including iPhones and golf balls, resulting in over 1 million subscribers on YouTube.
There are several types of video marketing that businesses can utilize, including:
To make your video better and perform best, consider the following points while making:
Developing a strong brand identity and consistent messaging across all digital channels is crucial for businesses to establish a recognizable presence in the digital marketplace.
Brand identity is a visual and emotional representation of a business, including its name, logo, color scheme, messaging, etc. A strong brand identity can help businesses set themselves apart from their competitors and establish a loyal customer base.
According to a study, 90% of consumers expect a similar branded experience across your marketing channels. Also, consistent branding can increase brand recognition and loyalty, as customers are more likely to remember and trust a brand with a strong and consistent identity.
In addition to developing a strong brand identity, businesses should ensure that their messaging is consistent across all digital channels, including social media, emails, website content, etc., to establish trust and loyalty with their audience.
To develop a strong brand identity, consider the following:
Digital marketing is not just about acquiring new customers but also about building long-term relationships with your audience. By focusing on building these relationships, businesses can establish brand loyalty, increase customer retention, and ultimately drive more revenue.
According to a study by Harvard Business Review, acquiring a new customer can cost up to 25 times more than retaining an existing one.
One way to build long-term relationships with your audience is through personalization. Businesses can tailor their marketing efforts to each customer by using data and analytics to offer personalized recommendations and experiences.
Another way to build long-term relationships with your audience is by providing value by offering educational content, exclusive deals, promotions, or personalized recommendations based on their interests and behaviors.
Building trust is also essential for building long-term relationships. By being transparent about your business practices and values, businesses can establish trust with their audience and strengthen their relationship.
By staying updated with the latest trends and technologies, businesses can improve their design, creativity, and overall digital marketing strategy to stay ahead of the competition.
Staying updated with emerging technologies such as artificial intelligence, virtual reality, and chatbots can help businesses stay ahead of the curve and provide innovative solutions to their audience.
One way to stay updated with the latest trends and technologies in digital marketing is by following industry thought leaders, which can include marketing blogs, podcasts, and social media accounts that share the latest news and insights.
Another way to stay updated is by attending industry events such as conferences and workshops. These events provide valuable networking opportunities, along with the latest insights and trends in digital marketing.
Marketing automation refers to using software and technologies to automate repetitive marketing tasks and processes.
Marketing automation allows businesses to streamline their marketing efforts, save time and resources, and deliver personalized experiences to their audience.
According to a study by HubSpot, businesses that use marketing automation see a 451% increase in qualified leads, along with a 14.5% increase in sales productivity.
There are various types of marketing automation tools available, including:
A/B testing, also known as split testing, is a powerful tool in digital marketing that allows businesses to compare two versions of a marketing campaign or web page to determine which one performs better.
By testing different elements of a campaign, such as headlines, images, and calls to action, businesses can optimize their campaigns for better results.
A/B testing involves creating two versions of a campaign or web page and then randomly showing each version to a sample of your audience. The version that performs better is then shown to the remaining audience. A/B testing can be applied to various aspects of a campaign, such as:
To get the most out of A/B testing, test one variable at a time, test a large enough sample size, set clear goals, and continuously measure to improve results over time.
Influencer marketing has become an increasingly popular part of digital marketing strategy in recent years. By collaborating with influencers and other brands, businesses can reach new audiences and build credibility through trusted partnerships.
According to a study by Influencer Marketing Hub, 60% of marketers confirmed that influencer-generated content performs better and drives more engagement compared to branded posts.
Influencer and brand collaborations can take many forms, including:
To succeed in digital marketing, you need a well-crafted strategy backed by data, creativity, and innovation. The 15 easy steps outlined in this blog provide a roadmap for achieving success in digital marketing.
ABK Digital is a dynamic and innovative digital marketing agency that has carved a niche as a leading player in the industry. With a team of experienced and highly skilled digital marketing professionals, ABK Digital has helped numerous businesses of all sizes to achieve their marketing goals and drive sustainable growth.
We at ABK Digital offer a wide range of digital marketing services, including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, and more. We also leverage the latest tools and technologies to create data-driven campaigns that optimize for conversions and ROI.
So, if you need a perfect digital marketing partner for your business, any advice on how to craft a result-oriented digital marketing strategy for your business, or get success in your ongoing digital marketing efforts, then ABK Digital is the right place for you.
Why wait? When we are just a call away, contact us now!