Top 6 Instagram Hashtags Strategies to Boost Audience
- What are Instagram hashtags?
- How to use hashtags for Instagram? Why use Instagram hashtags?
- How many hashtags can I use on Instagram?
- Instagram Hashtags Strategies to Boost Audience
While talking about social media marketing strategies for Instagram it is a must that we focus on Instagram hashtags strategies to boost the audience.
But first, what is a hashtag?
Hashtag or pound symbol (#) used preceding relevant keyword on social media helps categorize that content or tweet (in case of Twitter) to show up easily in searches.
FACT: Did you know that the sign “#” isn’t officially called a hashtag? It is called Octothorpe.
Hashtag’ inventor Chris Messina never imagined the symbol would be so popular on social media when he first proposed to use it on Twitter to tag topics for microblogging network.
Hashtags play a key role in moulding Instagram strategy for users. If utilized correctly, they can get you millions of views for your posts and your brand will be seen by more people who may be interested in your products or services.
When used excessively with no focus, it may also harm your credibility in the form of annoyed followers who were misled to an unwanted post through irrelevant hashtags. It can also lead to a penalty by the Instagram algorithm.
1. What are Instagram Hashtags?
Hashtags are label for contents that help people interested in a certain topic to find content on it.
Wikipedia says: A hashtag is a metadata tag that is prefaced by the hash symbol, #.
Since 2010, hashtags have undergone many changes. If you want a new and fresh audience to view your posts on Instagram use the most relevant and targeted #tags in your posts and stories.
It will get you engagement, followers, and increased customers for your business. Hashtags are nothing but a combination of letters, words, numbers, and/or emoji preceded by #.
They are clickable so, clicking on them or conducting a #search will get to a page showing all posts under that hashtag in particular.
Hashtags organize and categorize photos and videos to make them visible on the corresponding hashtag page.
A thorough understanding of various types of hashtags will help identify how to use Instagram hashtags for a particular audience. This is mandatory while developing an effective Instagram hashtag strategy.
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4. Instagram Hashtags Strategy to Boost Audience
Like any social media marketing campaign, Instagram also needs properly focused strategies to target the correct audience and increase the viewers and followers in general.
Any Instagram post with a hashtag gains more than a 12% increase in engagement compared to that without any.
Here we give you 6 Instagram hashtags strategies that will help your brand grow.
4.1. Do proper research on hashtags
TIP: Use professional tools wherever possible to identify the best-suited tags for your content.
Some high ranking tools are Hashtagify, KeyHole, RiteTag, Trendsmap, Ingramer
4.2. Do not cram your post with hashtags
4.3. Create innovative hashtag campaigns
4.4. Keep consistency in hashtags
TIP: Find out the best five brands in your niche, and you can share their success directly by using the same industry-specific hashtags that they use.
4.5. Use Specific Daily Hashtags
Daily hashtags add a flair to the daily interaction with your audience by keeping them engaged with the content and building a long-term relationship with them.
Some examples of the same are:
4.6. Hiding your Hashtags
How would #cramped captions look? Not too attractive right? So if you want readers to focus on well-written content you need to downplay the appearance of #, since may give a cluttered or spammy look.
After writing the caption put a period, hit enter ensuring there is no space after the last period. Enter one punctuation, then hit Return again and repeat four times. Then, enter the hashtags after the last line to hide it.
Post the content as usual leaving hashtags out of the caption. After publishing, enter the hashtags in the “Add a comment…” box, and “Post.” After other comments are added your hashtags won’t be visible to all.