- LinkedIn Is Vital For B2B Marketers
- LinkedIn Marketing As A Platform For Product Launches
- An Effective Platform For Lead Generation
- What is LinkedIn marketing strategy?
- Get Increased Search Visibility For Your Brand
- LinkedIn Groups and Community
- Manage and Increase Contact By Making Your Own LinkedIn Group
- Reach All Professional Page Followers
LinkedIn has emerged as one of the most powerful professional social media platforms lately, mainly due to the 660 million professionals using it! Yes. You can reach all these people just by being present on LinkedIn!
You may be surprised to know that you can not only make new connections on LinkedIn but pretty much run your entire business based out of it!
This agile platform meets your marketing, advertising, promoting, selling and branding needs all in one place.
We are going to show you how you can generate a lead and build brand awareness by establishing a strategic partnership on LinkedIn.
The below shown graph displays the visit to lead conversion rate of various social media platforms. While Twitter conversion rate is .69% and Facebook is .77% according to Hubspot, LinkedIn demonstrates the highest rate at 2.74%. This clearly shows that LinkedIn is a powerful platform for generating actual leads and convert it to business transactions.
LinkedIn is considered the most credible source of content and as a result, it drives more than half of social traffic to B2B sites. This is also a reason why maximum content marketers use LinkedIn marketing for their content sharing and lead generation. All your social media promotions are incomplete without them reaching LinkedIn viewers. As per one SMM Industry report, LinkedIn has even surpassed Facebook with its number one position as the most important social platform for B2B marketers.
For those who are still using traditional marketing methods, you need to pause and think. You are missing out on a vast range of clientele that uses LinkedIn but are away from Facebook or Instagram.
LinkedIn social media promotion has a huge impact on how a company distributes news of product launch and product information to consumers, media, and bloggers. LinkedIn turns out to be is the #1 platform with more than 80% of businesses opting for product launches among B2B businesses.
LinkedIn referral traffic gets the highest visitor-to-lead conversion rate among social networking sites according to Hubspot and this is even higher than Twitter or Facebook. Over the years LinkedIn has continuously driven a number of leads for B2B space.
You may also like to read our blog on “Importance of blog marketing in brand building”.
It hasn’t been too long ago since LinkedIn morphed from a teeny professional networking site to an enormous world force. – Neil Patel
Some useful tips to strategize your LinkedIn marketing:
Create a company page that can generate leads.
LinkedIn is proven to have a more professional audience in comparison to Facebook or Twitter.
It has no filtered feed so when you post any update on your LinkedIn company page, it will appear in your followers’ feeds. This is regardless of the number of interactions you have with them.
Another primary reason LinkedIn users are vigilant on this platform is for job recruitments. Above 20 million companies are listed here millions of job opening are posted because 90% of recruiters use LinkedIn! This makes it a trusted online talent finding platform.
Post vacancies, share content, review anything for your targeted audience, and be sure to get maximum productive interactions from them.
Just land there with the right foot and be ready to fly!
LinkedIn is a broad canvas to paint on. But to get started, you need to take the first step and create a company profile. Get noticed by using LinkedIn Polls and answering questions. Be interactive and join groups that belong to your niche, participate with the members and be an active member. You may also go ahead a create a group of your own.
Leave regular status updates to let your connections know what you are up to. Build a personal rapport with the influencers of the fields of your interest. You can ask for recommendations from these contacts later.
This is a great place to spread a word. Whether you are looking to hire or want to get hired, if you are a freelancer seeking work opportunity or searching for clients, or an entrepreneur building your brand. All your marketing and advertising needs can be met with LinkedIn. You may go in for the Premium version as per your requirements.
LinkedIn for business helps you build credibility, create a meaningful network, and share insider expertise from experts in the industry.
More than 30 million companies use LinkedIn for business. It is an eminent social network for recruiting and hiring top talent. With over 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell.
There are LinkedIn marketing tools available for every business size and type, from B2B to B2C. To use LinkedIn for business in an optimal manner these are the points to follow.
The thumb rule to follow here is to be always active. Some of the other pointers that will help your business get noticed are:
When billions of users are cashing in on LinkedIn contacts for jobs, business and networking you just cannot let the opportunity go.
Make a powerful Showcase page custom made for B2B for lead generation.
LinkedIn says, “It makes sense to create a Showcase Page when you want to represent a brand, business unit, or company initiative. These pages are intended to develop long-term relationships with a specific audience.
It should be conversion-focused like your company page.
These are used for outbound searches. Advanced search gives exact ways to identify targeted people.
You can use this feature even without an upgraded version of LinkedIn membership.
When you work on extremely specific, targeted search results for some precise requirements, it is obvious that you will have to save them.
These saved searches stay active in your prospecting in their way. B2B lead generation is an ongoing activity and there needs to be consistency in the process for a steady flow of sales.
When you make an advanced search, you will see a “Save search” option at the top right corner.
By creating a saved search, you cab find the same again, and set up alerts for the same.
LinkedIn is one of the most powerful tools for B2B business grow. Through properly targeted strategies you can achieve your key business goals through this platform.
These pointers will include but are not limited to the following: