Introduction

Marketing a new product or its service has never been easy.

And in fact, consumer behaviors and their informational needs have evolved post-pandemic.

Creating appealing content is consistently evolving in reaching the problems and the needs of the ideal client for an industry.

With developing technologies like Augmented Reality(AR), Virtual Reality(VR), and Artificial Intelligence(AI), it has become difficult for marketers to keep up with the latest trends.

While delivered perfectly, digital content drives awareness of your brand, encourages demands, and brings in deals.

In creating content, continuously evolving tactics will be needed to match the new technologies, trends, and consumer demands.

Here are the upcoming trends that can be considered for benefit of content marketing strategy in 2022

Topical Authority Rather Than Keyword Research

At first, back-linking was the primary means to build authority. And nowadays the depth of expertise is considered more important.

Google desires E-A-T – Expertise, Authoritativeness, and Trustworthiness in searchable content. And this is what the marketers will have to keep in mind while creating any content online.

Voice Search

You must optimize your content according to voice search.

Voice search is gaining sudden rise among consumers, and it’s becoming more popular every day. Voice search to ask questions, and clever marketers use their content to answer those inquiries.

Voice searches are not the same as typed queries. On the other hand, voice searches are generally longer and more conversational than text searches. As a result, for your content to rank well in search engines, it must have long-tail keywords and phrases.

Questions generally start with What, Why, When, Where, Who, and How. So, it is suggested that you look for sentences that begin with any of these words, as this will assist you to determine and satisfying your search objective.

Smart speakers with the facility of voice response will become more popular. So, it’ll increase the number of voice searches and demand marketers to work on voice search SEO.

Even though voice search is still in its infancy, given its simplicity and accessibility, it’s not unexpected that its popularity is rapidly growing.

Augmented Reality and Virtual Reality

An estimated 90 million people used augmented reality in 2021.

3D models of buildings, 360-degrees views of cities, and visual storytelling skills will be more of a reality in the upcoming days.

It will serve as an extraordinary content experience.

The term “augmented reality” refers to a form of enhanced reality. It creates digital visuals that you may interact with within the real world.

And virtual reality(VR) replaces the real world with a three-dimensional simulated environment, creating a fully immersive experience. Both of them use sensory gadget technologies to alter their surroundings.

Write for a Specific Target Audience and Not Search Engines

Previously, ranking high on Google was easy by stuffing multiple high-ranking keywords into a poorly-written article. So how to create compelling, value-driven content?

You can do this by understanding your audience & their intention. Provide the audience with tailored quality content which fulfills their intended search. Thus, create content that addresses their pain points and satisfies them.

Mobile-Centered Content Marketing

All the marketing content created is customized as per the need. May it be websites, social media platforms, or devices. But the most engaging platforms are on mobile devices because no matter what, each person can be approached as each carries one.

Google has commenced mobile-first indexing on 1 July 2019.

The term “mobile-first indexing” relates to indexing and ranking that considers mobile devices.

Google mostly uses the mobile version of the content. In the past, the search engine mostly considered the desktop version of the page’s content for determining the relevancy of a page to a user’s query.

Because the majority of Google Search users access the service using a mobile device, Googlebot will increasingly crawl and index pages using the smartphone agent.

Now, if a search engine like Google can optimize its indexing according to major mobile devices, websites and content marketers must optimize their content accordingly.

But, how does it make a call for content marketing? That’s all there is to it. By 2022, more marketers will make all of their offerings mobile-centric to ensure that their content ranks well in search engines.

Video Marketing

The most commonly used form of content marketing is video marketing. I am in consumer response.
60% of marketers believe that video marketing is the most influential way for consumers.

30% of marketers believe that video is more important than a website.

The visual presentation is eye-catching. It grabs the consumer’s attention and makes a deeper connection. How?

SEO Trends Cannot Go Out of Digital Marketing Trend

Most marketers will continue to strive to gather high-quality SEO in their content to beat the competition.

Investing essentially in keyword research and a fool-proof SEO strategy should be your first point of action as a content marketer striving to stay ahead of the competition in the coming year.

There are more than 3 million content consumers on the internet, so optimization for search engines will exist.

To stay at the top of the search engine rankings, you can use long-tail keywords, key phrases, and specifics niches.

Your content must align SEO tools, PR content, and thought leadership in the same way that inclusive marketing does. The alignment of your content will help you stand out in your sector and develop a more genuine brand.

The most crucial aspect of your SEO strategy for 2022 is getting the keywords right. Consider your buyer personas and what topics they could be looking for. Here are some resources for finding the proper keywords for them:

• Ahrefs
• SEMrush
• Ubersuggest
• Google Keyword Planner
• SECockpit
• Moz
• KeywordTool.io

Open Usage Of AI in Content Marketing

Artificial Intelligence is on the beginning level yet its commencement has impacted the world.

Generative Pre-trained Transformer 3 is an autoregressive language model that uses techniques to produce human-like text for response.

This will influence content marketers because it will allow them to develop content on a large scale. And this will speed up the task of content creation using AI tools especially chatbots in 2022.

Also, the internet could be flooded with tons of AI-generated content where authentic and better would be harder to find.

As a lot of content will be created, so the competition will lead to game-changing challenges. And thus it will involve creating content for emerging platforms such as chatbots, micro-content, and content curation.

Industrially Personalized Content

Personalization is vital nowadays.

Hyper-personalization is a data-driven marketing strategy that considers a customer’s needs, wants, and buyer persona. The key to content marketing success is identifying your target audience and personalizing your material to them.

Understanding the needs of the client and why they might want to contact your company in the first place is necessary for creating relevant content.

Marketers will need to be more creative with their content and how they use the tools at their disposal to create more.

Much of online marketing is dependent on the online presence of customers.

Conclusion

Consumers are always searching for interesting content that isn’t just lists and instructions. As a result, you must generate material that will capture their interest and hold their attention.

To promote engagement in 2022, brands and content marketers will use interactive tools like memes, GIFs, and AI tools. They’ll also use interactive material such as quizzes and Infographics to get their message through to customers.

Consider incorporating these factors into your approach if you’re a content marketer planning your content schedule for 2022.

These are some of the most important content marketing trends for 2022 and beyond. Keep up with the latest content marketing methods to not lose the interest of your consumers.