According to Forbes, Google receives over 74,000 searches per second, at any given time of the day. Out of these billions of searches, 15% are new searches. Unless your site is optimized with SEO, you are not going to reach those people who may be your potential clients. hubspot.com says, 91% of net users in US search on Google every month. So we can safely say that search traffic is the first place your potential new customers will find out about you. If they don’t see you there you do not exist for them.
Search engine optimization (SEO) gets targeted traffic to a website from a search engine’s organic rankings.
This would include:
This year will show some drastic changes in all the forecasted trends due to the ongoing Coronavirus pandemic. This international crisis will change the entire global economy and the way people do business. Many businesses will have to gear up for the world after COVID-19.
There will still be many precautions that communities will take throughout the year due to the aftermath of the disease. Social distancing will be a norm for a while and avoiding crowds can become a lifestyle for many. With numerous digital outlets on their plates, companies need to make sure that they are always available to cater to their customers.
9 Important Reasons why your Business Needs SEO
Now we can present at least fifty good reasons to stress the importance of SEO for your business. But here we are cutting the chase with nine most important ones.
- Gaining New Business Opportunities
- Invest in SEO if You Want Long-Lasting Results for Your Business
- SEO Can be Your Answer to Cheaper Search Strategy
- You’ll Receive Impressive ROI
- Organic Searches are the Primary Source of Website Traffic
- Voice Search Keeps Growing and You Need Higher Visibility in Search
- You Can Get More Customers and More Traffic with Local SEO
- SEO Is Quantifiable
- Jump your Competitors through Optimization
The main motive of any business is GROWTH. This goes unsaid. Targeted SEO brings lots of possibilities for generating new business and making a bigger brand. It makes a business stand out from its contemporaries. If your brand gets famous due to SEO, people directly search for you on Google, share content from your site, ask for collaborations and request guest posts and also start inquiring for your services.
This stage is known as lovemark, a stage when brand loyalty overcomes reason. For achieving this level of the dedicated audience, focus on stories that tickle senses. Demonstrate commitment towards the audience and win their trust. SEO is an inbound marketing plan which helps people to find your business through your content.
As compared to other paid search methods, SEO guarantees long-term engagement.
SEO has a prominent impact on a business. Ever wonder when your site will rank #1 in related relevant search?” Many companies start SEO but after a month or so, they give up saying “SEO doesn’t work for me”. But this is not the right approach. Any new website will see results from SEO in approximately 6-12 months.
If you show that much patience it will keep your website on SERP with long-lasting results. An experienced businessman would know the importance of optimizing the portfolio and generating conversions. SEO offers visibility in SERP and afterward with monetary results.
This is how it works. Considering a 6-month plan, SEO needs more investment in its initial phase, comparing to other paid advertising methods. Other means require you to pay from month to month to keep receiving results. They have a shorter time for giving conversion, but you need to keep investing till you want results, whereas this is not the case with SEO.
Once invested in SEO initially, it keeps giving results for a long period but, after some time.
If you plan to invest a handsome amount in your SEO for at least 6-12 months then be sure that ROIs, in the long run, is going to be amazing. If you think spending for 3- 4 months will suffice then think again.
SEO is a long term process and is slower then SMO in the short run. So allocate your budgets accordingly. SEO Company will maximize the organic searches and a considerable percentage from these searches results in a purchase.
This is like a future investment which in a long-haul brings impressive ROI.
Below is a chart showing what you may expect as ROI from your SEO.
Google owns a huge portion of the search market as compared to other search engines. Organic searches are a critical aspect of the buyer funnel. It is a big part of website performance and Google owns around 75 % of the entire search market. And thus it is critical to adhere to the guidelines that it follows when it picks up a site for a search result.
The remaining 25% search market owned by other search engines is also valuable and when some businesses only focus on those they can avoid a lot of competition.
It is a known fact that Google is the most visited site specifically in the United States and the majority of the world which has internet access visits Google several times for information.
According to a survey the annual internet search reports show that voice search queries are 35 times larger than they were a decade back. This will be even bigger in the coming years.
Many brands focus on developing voice search technologies for their assistant apps. These apps listen to the user and come up with audio results or even videos if we consider YouTube. Voice searches are divided into four major categories generally.
When we are discussing why your business would need SEO, local SEO has to be on that list. Local SEO dominates the SEO trends because of the increase in mobile and voice searches.
Google My Business helps start this process for you. Local optimization helps your blogs if they have local keywords in boosting rankings and visibility. To target specific locations, you have a Keyword tool and Content Assistant.
Say you have a food joint near the stadium in Madrid and a client is visiting there and decides to eat later. He will search for a place near the stadium and end up eating at your joint.
SEO does a lot of analytics, but using that data to make decisions to get results is challenging. You have to spot the useless data and get rid of it first. There are tools like Google Search Console that can help with this.
You may also use SEO tools that show competition ranking, authority pages, on-site errors, linking situation, duplicate content, content marketing gaps, slow page speed, etc. Also, keep mobile traffic in mind as it plays a big role in online searches now.
Last year, 52% of global online traffic came from mobile, and 45% from desktop.
As a saying goes, “The best place to hide a dead body is page two of Google.”
When we compare two businesses of the same industry, selling the same products, at similar prices, but one has optimized their website through SEO while the other has a non-optimized website. Everything else is similar, which company do you think will attract more customers through local searches and grow faster? The answer is simple; the optimized site gains points here beyond doubt as they are going to appear above non-optimized ones.
SEO is a very fluid market. Things keep changing regularly, it evolves spamming Google. Competitor gap analysis and keyword gap analysis along with strategic planning will help you. A well-structured and uncluttered website enhances the user experience. It will bring targeted clients who are looking for your services to improve conversion rates.
SEO-optimized websites not only load faster but are easier to surf and read across devices like mobile and tablets. Also, benefit of getting higher rankings on SERPs will build brand awareness. Customers will trust the brand when they initiate a search and your site appears on the first page of major search engines like Google, Yahoo, etc. We can discuss at length on each aspect of SEO individually but as of now criticality of SEO can’t be stressed enough for any business.