Know about PPC Campaigning in 2020

All you need to know about PPC campaigning in 2020

Introduction to PPC

PPC i.e. pay per click is a very popular form of digital marketing. It is the most convenient form of advertising as advertisers incur costs only when users click their ads. Advertisers need to bid on the supposed value of a click with relation to audience type, keywords, platforms where it originates. You can use PPC for all types of campaign goals. Be it generating leads, increasing
sales, or creating brand awareness. Use it when you need immediate results because a strategically crafted PPC campaign can provide you with tons of leads, traffic, and customers within a couple of hours of launching it.

Best suited platforms for PPC

Google Ads is the best option for a PPC campaign as it runs on Google, Display Network sites, and Search Partner sites making it the largest pay-per-click platform. A 17-year-old medium, Google Ads was launched in October 2000. Since then, it has gone through several iterations. You can target small businesses to Fortune 500 all on this robust platform.

The next best option will be Microsoft Advertising. Just like Google Ads, it is a pay-per-click platform that shows ads on the Microsoft and Yahoo networks. It uses search partners also. It is mainly keyword-based advertising and has 137 million unique desktop searchers on the Bing Network* as per

So what are you waiting for? Clients are searching for your products or services on the internet!

As per a survey, around 93% of online activities start on a search engine. This gives your business millions of opportunities to be found on these searches through PPC.

Why is PPC important?

Another study shows that PPC advertising is among the top three sources for on-page conversions. You will be surprised to know that 65% of users who want to purchase something DO click on these ads! What’s more? Around 75% of people who search for some product or service do visit the store that they found online. That gives a good reason for any business owner or company to jump-start a PPC campaign of their own.

As per a survey, around 93% of online activities start on a search engine. This gives your business millions of opportunities to be found on these searches through PPC.

PPC advertising results

If you are a novice, we recommend you hire an experienced PPC specialist or an advertising specialist. It is a possibility you end up spending too much to get the benefits of PPC advertising. The best part of PPC is that you can set a budget for it. It can be as low as 5$ a day to 500$ or even more! It entirely depends on your requirement.

Eight Major Benefits of using a PPC Campaign in 2020

Get the first look with PPC advertising

Just like walking in a store and spotting what you want, PPC advertising makes your ad appear above all search results. It’s the first thing surfers will see when they type their search query. And being on top search results means higher conversion rates.

Instant results with PPC with quality traffic

PPC is fast to give results. You can reach thousands of people who are searching for your product and service. Moreover, as people are searching for the problems you solve, you will be able to pull quality traffic. It will boost your website traffic as well. See how PPC advertising gets you thousands of clicks on your website.

Get measurable outputs with PPC

Measure your ROI on PPC advertising by tracking which ad, keywords, or placements are driving the maximum return. Install conversion tracking to see the number of actual conversions. You can later use these metrics to make informed decisions for your PPC campaign. As search traffic gives the best conversion rates, you position your business to get more conversions by being on search engines.

Independent from SEO or changes in Google Algorithm

PPC advertising is very safe, unlike other organic methods. You need not be dependent on the changes that Google makes in its algorithms, or your website’s optimization. PPC advertising is all about numbers. The amount of money you spend and the amount of return you get.

Helps build your SEO

Strategize your SEO to its best through the insights you gain through your PPC advertising. It helps you identify the valuable keywords for your business. Some search keywords drive maximum conversions. PPC advertising helps you reach potential customers and educate them, but most importantly helps them make an informed decision.

Smarter than other forms of advertising

PPC advertisers have immense data at their discretion and this gives them an advantage over other forms of advertising. As a PPC advertiser, you can advertise to your email contacts, website visitors, or people who visited your store. These increase repeat purchases from old clients. PPC also drives offline sales. When you have a physical location, clients will come to your store after seeing your ad. Though the transaction was not online, it started with an online search.

Increases your brand recognition with PPCs targeted approach

Make people aware of your brand’s presence in the market through PPC advertising. Visitors on your site may not always purchase; unless they are aware of what you offer. You will get an even better outcome if you can target your campaign by keywords at various locations. Hundreds of keywords are targeted at a time. People’s online behaviour and interests can also be targeted for precise results. Attain higher precision than traditional advertising and organic search.

Pay only for what you gain

PPC is mainly popular because of its structure of payment. Only when someone clicks on your ad, you need to pay. This is very beneficial to businesses because even if 20,000 people saw your ad but only 100 clicked on it means you pay only for the 100 clicks. You can also set your campaign where you pay for conversions only! This gives a huge advantage to small businesses against huge companies when it comes to budget. Moreover, it allows you to look at results in real-time, which lets you decide if any adjustments are needed for the campaign.

What will change about PPC Campaigns in 2021?

It is always at most important to understand your audience thought process. And that’s why in 2021 marketers need to focus on what their audience is searching for? Where does their audience interact the most and how long is their buying process?

When most ad platforms are now being automated, it takes away some control from PPC marketers, but this also gives them time to focus on strategies to build brand awareness and affinity in 2021.

The use of diversified tools and ML will increase in 2021 providing users with the ‘best’ ad suggestions. Marketers thus become more diverse with their offerings using Microsoft or Bing.

For an interesting read on PPC Campaigns, click on the link below:
PPC And Organic SEO – Differences and Comparisons

Top 5 strategies to apply on your PPC Campaign this year

Perform old-fashioned keyword research.

Create a list of negative keywords to be avoided.

Use demographic targeting options by Google Ads (external link) to reach the right audience.

Test your ad copy with an A/B test for color, content, landing page, and CTA.

Ensure that your landing page is conversion-worthy with proper product information, price, picture, and proper CTA.


When you need fast growth, and high sales immediately, PPC advertising is the way to go. You miss out on potential leads and sales every minute that you are not in the search engines. Knowing all competitors use it all the time without networking, or other advertising this is the best form of advertising with the best ROI for your business. Plan your strategies keeping pay-per-click in mind always and see the results by day one!