Wix or WordPress: Which one is better?
Table of Contents
Introduction
In today’s techno-savvy world, can you imagine a business without a website? New businesses generally hesitate in taking up the call as generally a third-party is involved. But here is the good news. Building a website is a piece of cake with low-code platforms like WordPress, Magento, Wix, etc. The choice of a tool is a tricky decision with so many options available. Which one fits the bill? Well, this blog is going to compare two popular platforms viz. Wix and WordPress for website building in detail. The nuances and key differences between Wix and WordPress would be explored in this piece making your choice easier.
Let’s have a quick look at both the platforms before going into depth. Wix is known for its simplistic drag and drop website building capabilities. Its user-friendly interface makes it popular amongst non-technical users. Free themes, readymade templates, ease of customization, and in-built hosting plans makes Wix an ideal choice for small businesses and websites.
On the other hand, WordPress is an open source and powerful tool more of a full-fledged versatile content management system (CMS). The array of features including hundreds of in-build plugins and themes makes it suitable for anyone requiring a highly sophisticated customizable website. Open-source flexibility and the ease of scaling are the key architects of WordPress’s kingdom.
Let’s have a look at the feature-by-feature comparison to see who wins the WordPress vs Wix battle?
Wix provides in-built templates that are easy to use and are suitable for different businesses. The customization options are however limited somewhat. The templates are friendly to small screens as well. Contrariwise WordPress provides you with complete control on your design with flexible customization options using themes or code. WordPress also provides you with thousands of third-party plugins and themes to improve the aesthetic of the website. Using the right themes also optimizes the performance on smaller screens like mobiles and tablets. The difference between Wix and WordPress is huge here, favoring WordPress heavily.
Also read: How to Choose Perfect Plugins for a Successful WordPress Project?
Wix has pretty basic SEO features as compared to WordPress. There are some built-in SEO tools but with severe constraints. There are limited customization choices for implementing advanced SEO strategies. The SEO capabilities of Wix are reasonable for a beginner but it lacks comprehensiveness for advanced SEO tactics. WordPress provides you with complete control over SEO settings varying from meta tags to sitemaps. Moreover, various advanced powerful plugins like RankMath, Yoast SEO, etc. are available at your disposal in WordPress. In WordPress, one can fully control the indexing and optimization of the website. In the battle of Wix vs WordPress SEO capabilities, WordPress is the clear winner.
Setting up a small online store is easy using Wix as it comes with basic readymade features including inventory management, payment gateways, as well as options for shipping. Conversely, it lacks advanced level e-commerce features like limited third-party integrations and inadequate scalability. WordPress alternatively offers WooCommerce Plugin providing infinite customization options to deliver a full-fledged E-commerce site. It boasts of several advanced features including various third-party integrations, choice of various payment gateway providers, making it an ideal choice for businesses likely to scale in future. The WordPress vs Wix combat is greatly tilted towards WordPress here.
Also read: Website Translation in WordPress: A Complete Guide
Wix and WordPress both have plans varying from free to premium for additional advanced features. Wix provides a free plan albeit with advertisements making it a bit irritating for users whereas the free version of WordPress can be made advertisement free. The only plus point in Wix is that it comes with all-in-one cost for everything including domain and hosting which is not available with WordPress. However, if one outsources WordPress development services, they take care of everything nullifying the slight edge of Wix. Additional features in Wix will cost you extra with bundled services. WordPress, however, provides one with extra flexibility in add-ons pricing.
Wix and WordPress both have plans varying from free to premium for additional advanced features. Wix provides a free plan albeit with advertisements making it a bit irritating for users whereas the free version of WordPress can be made advertisement free. The only plus point in Wix is that it comes with all-in-one cost for everything including domain and hosting which is not available with WordPress. However, if one outsources WordPress development services, they take care of everything nullifying the slight edge of Wix. Additional features in Wix will cost you extra with bundled services. WordPress, however, provides one with extra flexibility in add-ons pricing.
Pros of Wix
- It is a good platform for beginners due to its drag-and-drop and easy to use interface.
- It provides a comprehensive solution including hosting, security, etc. along with design and development facilities.
- It is suitable for personal websites and small organizations.
Cons of Wix
- It has restricted customization and design capabilities.
- It is not highly recommended for large organizations due to scalability issues.
- It does not have advanced SEO or E-commerce features depriving the businesses to take advantage of favorable market situations.
Pros of WordPress
- WordPress offers authoritative command over the design, features and functionality of a full-blown e-commerce website.
- WordPress is easily scalable for businesses.
- It is ideal for large websites, blogs or fully functional e-commerce sites.
- The infinite themes and indispensable plugins available with WordPress are formidable as compared to other platforms.
- The SEO capabilities of WordPress are unmatched with high-level SEO features included in the platform itself.
Cons of WordPress
- WordPress learning takes a little bit more effort.
- Not as easy as drag and drop website builders.
Final Remarks
The debate of WordPress vs Wix can be settled now once and for all if we compare their pros and cons. WordPress takes an upper edge over Wix due to its unbeatable customizations, strong SEO prowess, innumerable third-party integrations, aesthetic themes, and invincible scalability. The question that is WordPress better than Wix has a unanimous decision favoring WordPress over Wix in most of the use cases. One is free to choose the features, third-party plugins, themes, etc. depending on the scale of the business, and budget of the websites. To conclude, WordPress is the ultimate choice for its utility, SEO skills and scalability competencies.
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