Benefits of Hiring Dedicated SEO Team for Start-ups

March 17, 2021 - by ABK Digital
  1. Introduction
  2. People you need on your digital marketing team
  3. Where to Find your Digital Marketing Dream Team?
  4. Hire a Digital Marketing Expert to Increase your Online Visibility
  5. Manage your Budget More Effectively
  6. Gain new prospects
  7. Summary

Introduction

We have reached the year 2021 where Digital Marketing and SEO go hand in hand. At this stage discussing the benefits of hiring a dedicated SEO team for start-ups is quite apt.

After the pandemic situation entrepreneurs have understood that going online and finding clients through digital marketing is the best solution of these times. Whether you are a start-up or a thriving set entity, making your business visible online must be your top priority.

“Google only loves you when everyone else loves you first.” –Wendy Piersall, Author, Blogger, and Artist

The following image is the best graphic representation of why SEO is most important for any business especially if it is a startup.

Image Source : ahrefs

You can hire the best digital marketing company in the USA if you have the resources but if you are on a budget with marketing, you should stick with a small, dedicated SEO team of just 2-3 people to make you appear in the organic search results.

If you are currently doing your SEO or want to start it for your business, the main question is whether to outsource your SEO efforts to an agency.

Financial aspects may make you want to shy away from hiring a Digital Marketing Agency but, outsourcing to an agency is a much more feasible option.

People you Need on your Digital Marketing Team

Starting with the bare basics, you need to have an SEO expert to handle all aspects related to search results rankings in various search engines.

Once that is in place, you require a content writer to churn out quality content regularly and make your business seen on different social media platforms.

To know more about how content marketing can help your business, click on the link below:
Importance of Blog Marketing in Brand Building

A social media manager is needed when there are lots of posts throughout the day, daily. Another member of your digital marketing team would be a graphics designer who can help with branding and design to make your business popular and known through its logo and social media designs.

Most Digital Marketing Companies in the USA have small teams and then expand them as per requirements.

When you are a start-up business, your basic requirement will be to get noticed and then, get business through organic SEO leads. Hiring a small, dedicated SEO team will be effective and give results over a period.

Where to Find your Digital Marketing Dream Team?

The best digital marketing agencies are just a click away!

You can promote your business online in several ways through PPC, social media, email, content marketing, SEO, etc.

Digital marketing agencies sort out all those challenges for you so you may focus on revenue generation only. So how will you hire a dedicated SEO Team?

Ask the right questions. It is not rocket science to find the best digital marketing agency that suits your requirements when you know what questions to ask. Like:

What are your company’s marketing requirements?

How does the agency you want to hire run its own business?

What are their KPIs such as bounce rates, unique visitors, traffic source and numbers, time spent on-site?

What results do they promise to deliver?

What do they charge for their services?

According to Neil Patel, one of the most common red flags to watch out for when hiring a marketing agency is low prices: “A great SEO will never charge low prices. If you are hunting for a discount, chances are you’ll end up with an SEO who cuts corners and hurts your site in the long run.”

An agency that fits adequately in all the criteria is the best fit for you. Learn how SEO can help sky-rocket your business growth by clicking the link below:
9 Best Reasons Why is SEO important for your business

Hire a Digital Marketing Expert to Increase your Online Visibility

It is pretty much clear that visibility to customers is the key to an active sales funnel. Visibility will create awareness which leads to interest and then to consideration for your product and finally conversion.

A digital marketing expert team will do all of the above for you and more. They can open the doors of unlimited opportunities for your business.

Through various SEO functions, you can finally own the holy grail to the right marketing strategy for your business.

Hiring a Dedicated SEO Team means getting accurate competitive analysis, keyword research, organic leads, insights into competitor websites, and much more. Your assigned digital marketing experts will help you build your brand and increase your online visibility through link building and content sharing.

According to surveys, SEO is ten times more effective than social media and drives over 51% of website traffic.

Manage your Budget More Effectively

The greatest benefit of hiring an SEO team is that contrary to an in-house team, when you assign your SEO to a digital marketing team, you can allocate a fixed budget towards it. This way, your finances will be evenly allocated for other business functions such as inventory, sales, manufacturing, etc.

The Biggest Benefit of a Dedicated SEO Team is Gaining New Prospects

A dedicated team handles all the aspects of SEO for you in a very efficient way. They will ensure new prospects in the form of leads from different sources.

Your ideal team will perform the following activities to gain exposure for your business:

Create a keyword-focused campaign.

Create excellent content to put you OUT THERE.

Use Social Media to expand reach.

Go Local and Go Device friendly.

Manage On-page SEO.

Create brand awareness in the market for your products.

Summary

SEO is a sure shot key to success for any business especially if it is a start-up. Not only does it increase your visibility and reach, but boosts your sale by driving traffic to the site.
Through SEO a business gets organic leads to convert them into clients.

Dedicated SEO teams will have all the tools required to increase conversion rates. They will be research-focused on your niche-specific keywords and use them strategically for your benefit.

SEO also includes creating exciting content which is informative to the audience and sharing through various social media channels.

You may analyse your priorities and focus on local SEO as well. For small businesses, it is important to prioritize on-page SEO to attract and retain prospects.

Remember, “Good SEO work only gets better with time. Its only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen

So make sure you gain all benefits of hiring a dedicated SEO team for your start-up by being consistent and persistent.