9 Best Reasons Why is SEO important for your business
Introduction to the Requirement of SEO
SEO for business is very fluid and keeps changing regularly. Competitor gap analysis, keyword research, and keyword gap analysis with a strong SEO strategy are what is required for SEO for small business.
A well-structured and uncluttered website enhances the user experience. It will bring targeted clients who are looking for your services and improves conversion rates.
According to Forbes, Google receives over 74,000 searches per second, at any given time of the day. Out of these billions of searches, 15% are new searches.
Customers will trust the brand when they initiate a search and your site appears on the first page of major search engines like Google, Yahoo, etc.
Unless your site is optimized with SEO, you are not going to reach those people who may be your potential clients. Hubspot says, 91% of net users in the US search on Google every month.
We can safely say that search traffic is the first place your potential new customers will find out about you. If they don’t see you there you do not exist for them.
SEO gets targeted traffic to a website from a search engine’s organic rankings. And that is why the importance of SEO cannot be stressed enough for businesses willing to build a brand.
SEO-optimized websites not only load faster but are easier to surf and read across devices like mobile and tablets. Also, the benefit of getting higher rankings on SERPs will build brand awareness.
How does SEO work?
SEO is a long-term process and is slower than SMO in the short run. So, allocate your budgets accordingly. An SEO-optimized company will maximize the organic searches and a considerable percentage from these searches will result in a purchase.
This is like a future investment that in a long-haul brings impressive ROI. SEO for business can be done in various ways.
As a saying goes, “The best place to hide a dead body is page two of Google.”
On comparing two businesses of the same industry, selling similar products at similar prices, one has optimized their website by understanding the importance of SEO and the other has a non-optimized website. There will be a clear winner on who gets the maximum new clients.
SEO is an inbound marketing plan which helps people to find your business through your content. Therefore, SEO for small businesses is also very crucial.
SEO has a prominent impact on a business. Ever wonder when your site will rank #1 in related relevant search?” Many companies start SEO but after a month or so, they give up saying “SEO doesn’t work for me”.
But this is not the right approach. Any new website will see results from SEO in approximately 6-12 months which keeps it in SERP with long-lasting results.
Small businesses may consider a 6-month SEO plan, it needs more investment in its initial phase, comparing to other paid advertising methods. Other means require you to pay from month to month to keep receiving results.
They have a shorter time for giving conversion, but you need to keep investing till you want results.
If you plan to invest a handsome amount in your SEO for at least 6-12 months then be sure that ROIs, in the long run, is going to be amazing. If you think spending for 3- 4 months will suffice then think again.
“You don’t need to have a perfect strategy for SEO you just need to ace it with your competitors”
Google owns a huge portion of the search market as compared to other search engines. Organic searches are a critical aspect of the buyer funnel. It is a big part of website performance and Google owns around 75 % of the entire search market.
And thus, it is critical to adhere to the guidelines that it follows when it picks up a site for a search result. The remaining 25% search market owned by other search engines is also valuable and when some businesses only focus on those, they can avoid a lot of competition.
A survey says that annual internet search reports show that voice search queries are 35 times larger than they were a decade back.
Many brands focus on developing voice search technologies for their assistant apps. These apps listen to the user and come up with audio results or even videos if we consider YouTube.
Four major categories of voice search:
When we are discussing the importance of SEO, local SEO has to be on that list. Local SEO dominates the SEO trends because of the increase in mobile and voice searches. SEO for small businesses should be focused on Local SEO mainly.
Google My Business helps start this process for you. Local optimization helps your blogs if they have local keywords in boosting rankings and visibility. To target specific locations, you have a Keyword tool and Content Assistant
SEO does a lot of analytics but using that data to make decisions to get results is challenging. You must spot the useless data and get rid of it first. Tools like Google Search Console can help with this.
There are SEO tools that show competition ranking, authority pages, on-site errors, linking situations, duplicate content, content marketing gaps, slow page speed, etc.
Mobile traffic also gets 52% of global online traffic due to an increase in mobile users.
For an interesting read on digital marketing, click on the link below:
How Digital Marketing Can Boost Your Healthcare Business
As a saying goes, “The best place to hide a dead body is page two of Google.”
On comparing two businesses of the same industry, selling the same products at similar prices, one with an optimized website and the other using an old and non-optimized website it is understood that the former gains most of the clients as their user experience is many times better.
Is SEO important for every kind of Business?
SEO is equally important for every kind of business because there are many factors around which cannot be controlled, but SEO can be handled as you wish.
Just the fact that you can influence your website traffic, sales, or ranking, and leads should be enough to prove the importance of SEO for businesses.
Guidelines of how to find the right SEO Company
To execute all the SEO techniques and strategies what a business will require is the right kind of SEO company. Finding the perfect digital marketing partner can be tricky.
The SEO industry evolves constantly so to stay on top of the latest trends you need a focused SEO partner to understand your business fully and work for the implementation of SEO strategies.
All reputed SEO agencies have portfolios and client testimonials on their sites for prospective clients to review their work and decide if the company is right for them. Examining an agency’s track record helps with the confidence of hiring and working with them.
Depending on what exactly is your requirement for improving your online presence, you can choose a company specializing in that area.
While pricing cannot be the sole factor to decide on an SEO company, all businesses do have a budget. You will get only as much as you pay for so select wisely. Choose a firm that provides customized quality services to initiate your SEO campaigns.
Summary
Market trends clearly show that digital is the way to go for any business. In any changing scenario even if a business does not have a physical presence, a strong virtual presence on various digital platforms will still get them the business that they want.
In that case, the importance of SEO for business becomes the prime focus. Creating and implementing various SEO strategies will show the path of success in the digital world. Hyperlocal SEO would salvage struggling companies and their local businesses.
